MARKETING BLOG

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Why Your Business Needs To Care About Colors and Their Meanings

As humans, we are naturally drawn to a color or group of colors. However, the implications of colors on a brand cause companies to work meticulously on finding the color combination that matches with their message. When used correctly, colors have the ability to influence customers to buy a product or have an interest in …

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Marketing Your Business After COVID-19 – 5 Free Things You Can Do Now

Ah Summer 2020 – we made it. What started out as any other typical year, quickly turned into a living nightmare (to say the least). Some businesses had it worse than others, while some businesses were deemed “essential” – aka winning the business lottery, something that was never a thought prior to 2020. The businesses …

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A Worldwide Job Epidemic: Tapping Into Your Skillset

A Worldwide Job Epidemic: Tapping Into Your Skillset Spring is here and college graduates are on the verge of accepting their respective diplomas, it’s no secret that the US economy has been on a bit of a rollercoaster ride these past few months. Unemployment rates have increased drastically across the globe; some industries such as …

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Job Search: Expectation vs. Reality

Living in present day, we all know from past experiences that jobs aren’t always what they seem to be.  Tapping into this subconscious feature we’re wired with, we wanted to delve into the expectations vs. reality when it comes to job searching. We’ve all been there before. We’ve shown up to a job interview and …

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3 Ways Businesses Can Use Digital Marketing To Promote Their Business Online

Enter 2019. “What a time to be alive” – something our Founder, Lila Schneider often says. Why does she say this? Well for starters, it’s truly an exciting time for the marketing industry given that technology is rising at an increasingly rapid rate; with this growth of booming technology, marketers are forced to become more transparent (just …

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What (exactly) is Digital Marketing?

Living in the digital age can be overwhelming for some, especially if you weren’t born with a cell phone in your hand like Generation Z. All this talk about digital marketing that and social media this has small to mid-size business owners alike scratching their heads and quickly trying to acclimate to the latest marketing …

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