Only 50% of small businesses have a website. Without one, you’re potentially missing out on customers!
It’s not enough to have a business website, though. You also need one that functions with your users in mind. If it’s not eye-catching, you could lose potential customers, too.
In fact, almost 40% of people will leave a site if the design is unappealing.
By finding the best website design services available, you can draw customers in instead of scaring them off. A professional website can help your New Jersey business stand out as well.
Not sure where to start searching? Here are the seven tips you need to succeed!
1. Look For Experience
It’s not enough to type “website design services near me” into Google. In fact, you don’t need to prioritize finding local website design services, either.
Instead, focus on finding a business that’s learned from years of hands-on experience. An experienced web design business has learned over time. They’ve likely outlasted competitors as well.
Their ability to beat the competition also indicates they’ve earned the respect of their customers.
Once you find a few companies that have provided website design and management services for a few years, narrow it down. Which of those companies have experience with your industry?
Every industry targets different customers who have different needs. Your web design can help you respond to those needs without customers having to ask.
A talented web design company that has experience with your industry will already have ideas for your website. Their previous experience can save you valuable time and money. Better yet, it can help you make money.
If the company has worked within your industry before, ask about their process.
Did they research the business’ customers? What did they learn? What choices did they make in the design based on that information?
If they can’t help you optimize your website to generate leads and conversions from your target audience, they’re not the right fit.
2. Understand The Expertise You Need
Once you find an experienced web design agency that understands your industry, ask about their web design expertise.
You’ll want to choose an agency that understands the latest web design trends. How can they keep your website functional, eye-catching, and relevant?
If they’re using old design techniques, your business could look old and outdated as well.
Does the agency have expertise in other areas that relate to web design? For example, you might want to talk about a user experience (UX) designer. A UX designer can improve the functionality of your site.
When your website is easier to use, visitors are more likely to click around and stay around. A higher clickthrough rate and dwell time can benefit your search ranking. As your search ranking increases, more people will start to find you online.
Are people visiting your website and leaving without clicking around? Your bounce rate could rise as a result. A higher bounce rate can hurt your search engine ranking.
Look for a company with well-rounded expertise. If they have a search engine optimization (SEO) expert on their team, even better!
A company that offers website design and SEO services can help put your business on top!
3. Review Their Services
What else are you looking for beyond website design services?
For example, you might want a design agency that can help with website development, SEO, and pay-per-click (PPC) advertising. With PPC, you’ll need stunning landing pages on your website to drive conversions.
It’s not enough to update your page designs. You might need new content, too. Without a content writer, your new site might fail to draw in customers.
Content writing services can help your SEO efforts as well.
Is your website optimized for lead generation? You might need to consider lead generation services while you’re at it.
You might benefit from choosing a full-service marketing company that offers web design services if you want to boost business.
4. Explore Their Portfolio
As you narrow down your options, make sure to ask each web design team for proof of their previous work. Exploring their portfolio can help you learn more about their abilities.
Do their previous projects meet your standards? Do you see website elements you like (or don’t like)? Flag what you want to put into your own website.
5. Ask For References And Reviews
About 95% of customers read reviews before they buy something from a business. Another 93% look for reviews to determine a company’s quality. Reading reviews can give you peace of mind about your choice.
You can find reviews on Google My Business or the Better Business Bureau website.
Ask the agency if you can speak with some of their previous clients personally, too. Feel free to ask questions about their experience working with the design team.
Were there any issues? Were they happy with their website? Would they recommend you work with the same web designers?
These questions can help you learn more about the design team from someone who was previously in your shoes.
6. Read The Contract
Take your time reviewing the company’s contract before you choose their website design service. Did you discuss anything over the phone that isn’t in writing? Make sure you have proof of what you discussed to avoid miscommunication later on.
Review the sections that involve deliverables, refunds, and payments. If you have any questions, make sure to ask before you sign.
7. Consider The Price
You should make sure the website design services you choose suit your budget, too.
Ask the company what’s included in their price. Are there additional fees you need to worry about in the future? How many edits are you allowed to make to the design?
Choosing a talented, experienced company might seem more expensive, but you’ll see it worth it as leads roll in.
Select Only The Best
Don’t choose the first business that pops up when you search “website design services near me.” After all, your New Jersey business deserves the best. Instead, use these tips to find the best web design team around.
With their help, you can generate fresh leads and boost business straight from your website.
Want to talk about growing your business? That’s what we’re here for. Contact us today to get started.