Search Engine Optimization (SEO)

GA4: What You Need To Know

GA4 and Your Digital Marketing Strategy Move over Universal Analytics; marketers are now relying on Google Analytics 4 (GA4). But what is GA4? GA4 is now Google’s default method for measuring digital analytics. In short, GA4 is the bigger, better version of Google’s earlier analytics tools. This switch allows analysts and marketers better insight into …

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Search engine marketing (SEM) relies on paid advertisements to increase how well a website ranks on a Search Engine Results Page (SERP). SEM incorporates various forms of digital marketing strategies and is often used as a catch-all to describe PPC and SEO. However, SEM is often paid, whereas SEO is organic.

SEO vs. SEM: What’s The Difference & Which Is Better? If your business is looking to thrive in the 21st century, then you have no choice but to improve your online presence. This may sound harsh, but it’s the reality of the Internet age, especially since a reported 68% of online activities begin using a search engine. But not every search yields the results …

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Strong SEO: What You Need To Do

SEO is optimizing your website and content to increase its visibility and ranking in search engine results pages (SERPs). The higher your website ranks, the more traffic you can expect to receive and the more potential customers you can attract. However, SEO is not a one-time task. It requires ongoing effort and optimization to stay …

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Benefits of Blogging for Businesses

Contrary to what some people may still believe, blogs are no longer just for sharing recipes and fashion advice. Quite the contrary, blogs are a valuable business tool companies worldwide use to share news, resources, and insightful information with a global audience. More than 60% of consumers feel more positive about a company after reading custom …

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What Is Digital Marketing?

Living in the digital age can be overwhelming for some, especially if you weren’t born with a cell phone in your hand like Generation Z. All this talk about digital marketing and social media has small to mid-size business owners alike scratching their heads and quickly trying to acclimate to the latest marketing trends. While …

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