GA4 and Your Digital Marketing Strategy Move over Universal Analytics; marketers are now relying on Google Analytics 4 (GA4). But what is GA4? GA4 is now Google’s default method for measuring digital analytics. In short, GA4 is the bigger, better version of Google’s earlier analytics tools. This switch allows analysts and marketers better insight into …
It may come as no surprise that, every month, at least 75% of consumers purchase items online. With countless products and services a click away, there’s never been a better time to up your Internet ante. One of the best ways of doing this is by creating a landing page for your business. But what …
What Are Landing Pages and Why Are They Important? Read More »
https://www.pexels.com/photo/business-plan-schedule-written-on-the-notebook-6476808/ If your business is looking to thrive in the 21st century, then you have no choice but to improve your online presence. This may sound harsh, but it’s the reality of the Internet age, especially since a reported 68% of online activities begin using a search engine. But not every search yields the results …
SEO vs. SEM: What’s The Difference & Which Is Better? Read More »
Living in the digital age can be overwhelming for some, especially if you weren’t born with a cell phone in your hand like Generation Z. All this talk about digital marketing and social media has small to mid-size business owners alike scratching their heads and quickly trying to acclimate to the latest marketing trends. While …
