Search Engine Marketing (SEM)

Search engine marketing (SEM) relies on paid advertisements to increase how well a website ranks on a Search Engine Results Page (SERP). SEM incorporates various forms of digital marketing strategies and is often used as a catch-all to describe PPC and SEO. However, SEM is often paid, whereas SEO is organic.

SEO vs. SEM: What’s The Difference & Which Is Better? If your business is looking to thrive in the 21st century, then you have no choice but to improve your online presence. This may sound harsh, but it’s the reality of the Internet age, especially since a reported 68% of online activities begin using a search engine. But not every search yields the results …

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What Is Digital Marketing?

Living in the digital age can be overwhelming for some, especially if you weren’t born with a cell phone in your hand like Generation Z. All this talk about digital marketing and social media has small to mid-size business owners alike scratching their heads and quickly trying to acclimate to the latest marketing trends. While …

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