Cold calling has its place in lead generation campaigns, but it may not be the most successful way of connecting with prospective clients. According to a recent survey, cold calls were ignored by 97% of people. If this sounds familiar, then you’re probably looking to up the ante with your lead generation campaign. Even if …
Learn From Your Competition for a Successful Lead Generation Campaign Read More »
GA4 and Your Digital Marketing Strategy Move over Universal Analytics; marketers are now relying on Google Analytics 4 (GA4). But what is GA4? GA4 is now Google’s default method for measuring digital analytics. In short, GA4 is the bigger, better version of Google’s earlier analytics tools. This switch allows analysts and marketers better insight into …
It may come as no surprise that, every month, at least 75% of consumers purchase items online. With countless products and services a click away, there’s never been a better time to up your Internet ante. One of the best ways of doing this is by creating a landing page for your business. But what …
What Are Landing Pages and Why Are They Important? Read More »
TABLE OF CONTENTS Grow your business and build relationships by nurturing your customers (aka lead nurturing). Imagine having a strategy that allows you to reach people who interacted with your company on your digital channels, like clicking on your ads, downloading your eBook, asking for information through your website, etc., communicating timely and regularly with …
Table of Contents Wouldn’t you like to automate the most laborious and repetitive marketing tasks? Marketing automation software will help you increase leads (aka customers), improve customer experience, save time, and optimize processes. Next, we’ll compare its difference with a CRM (Customer Relationship Management) and why it is essential to include both to support your …
How Does Marketing Automation Work for Your Business? Read More »
A lead generation strategy (aka attracting customers to your website) is a must in the digital marketing world. After investing so much time and effort, getting and converting leads into customers must be a business’s ultimate goal. Marketing offers a wide variety of possibilities that it’s easy to feel overwhelmed. But remember this, every effort …
3 Eye-Opening Reasons Why You Need a Lead Generation Strategy Read More »
