Email Marketing

What Is Digital Marketing?

Living in the digital age can be overwhelming for some, especially if you weren’t born with a cell phone in your hand like Generation Z. All this talk about digital marketing and social media has small to mid-size business owners alike scratching their heads and quickly trying to acclimate to the latest marketing trends. While …

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Lead Nurturing 101: How Does it Help?

TABLE OF CONTENTS Grow your business and build relationships by nurturing your customers (aka lead nurturing). Imagine having a strategy that allows you to reach people who interacted with your company on your digital channels, like clicking on your ads, downloading your eBook, asking for information through your website, etc., communicating timely and regularly with …

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How Does Marketing Automation Work for Your Business?

Table of Contents Wouldn’t you like to automate the most laborious and repetitive marketing tasks? Marketing automation software will help you increase leads (aka customers), improve customer experience, save time, and optimize processes. Next, we’ll compare its difference with a CRM (Customer Relationship Management) and why it is essential to include both to support your …

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