Digital Marketing

Google Ads vs. Facebook Ads

In 2022 alone, there were 5,044,748 new businesses created. Whether you’re new to the game or a seasoned business owner, there’s no time like the present to up your digital advertising ante. However, you might be wondering about Google Ads vs. Facebook ads and which is right for you. Each platform has its pros and …

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Email Marketing: 5 Great Ideas For Your First Automated Email Series

Consider the following: email revenue is currently valued at 10 billion U.S. dollars. Businesses rely on email for efficiency, while email marketing helps them grow their client base and retain existing customers. Email marketing has countless benefits, from personalized content to surveys that collect crucial feedback. Additionally, you can use email marketing to improve your …

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GA4: What You Need To Know

GA4 and Your Digital Marketing Strategy Move over Universal Analytics; marketers are now relying on Google Analytics 4 (GA4). But what is GA4? GA4 is now Google’s default method for measuring digital analytics. In short, GA4 is the bigger, better version of Google’s earlier analytics tools. This switch allows analysts and marketers better insight into …

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Search engine marketing (SEM) relies on paid advertisements to increase how well a website ranks on a Search Engine Results Page (SERP). SEM incorporates various forms of digital marketing strategies and is often used as a catch-all to describe PPC and SEO. However, SEM is often paid, whereas SEO is organic.

SEO vs. SEM: What’s The Difference & Which Is Better?

https://www.pexels.com/photo/business-plan-schedule-written-on-the-notebook-6476808/ If your business is looking to thrive in the 21st century, then you have no choice but to improve your online presence. This may sound harsh, but it’s the reality of the Internet age, especially since a reported 68% of online activities begin using a search engine. But not every search yields the results …

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Strong SEO: What You Need To Do

SEO is optimizing your website and content to increase its visibility and ranking in search engine results pages (SERPs). The higher your website ranks, the more traffic you can expect to receive and the more potential customers you can attract. However, SEO is not a one-time task. It requires ongoing effort and optimization to stay …

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